Minimal Calendar: Minimal Cal

Rationale Design LLC · iOS

Minimal Calendar: Minimal Cal

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Minimal Calendar: Minimal Cal screenshot 1Minimal Calendar: Minimal Cal screenshot 2Minimal Calendar: Minimal Cal screenshot 3Minimal Calendar: Minimal Cal screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Minimal Calendar: Minimal Cal Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 ★(335)

Rating Distribution

4.6
★★★★★
335 reviews
5
2%
4
1%
3
7%
2
10%
1
80%

Top Countries

🇺🇸 US🇩🇪 DE🇨🇦 CA
Reviews (3)▼
★★★★★iamkendall11/11/2018
Perfect relief from the TMI of other calendars

I've been a fantastical user for years until they updated it into ridiculous pricing. I've been looking for a good calendar that doesn't make me work for it visually and this is the best one out there. If you prefer to spend less time staring at a screen this is a good route to go. The design gives you what you need to know and not a ton of superfluous info. Looking forward to seeing how it evolves and keeps it simple.

★★★★☆worobash11/7/2018
Nice simple calendar, room to improve

I really appreciate the simplicity, but maybe this calendar’s just not for me. I’m going to try it out a bit longer to see if I adapt, but I really miss a couple things from iCal: a simple notifier in the monthly view for days with events, and easily differentiating between calendars through color coding. A great feature would be to select which calendar options show up by default when creating an event (like selecting the calendar, rather than tapping “more” to get to it. I also liked having the date as the app icon for iCal, as it’s both simple and functional.

★★★★★madebyneversink11/5/2018
Cleanest, best-designed calendar

Easily the best - aesthetically, functionally - calendar I’ve ever used or come across. Strips away so much of the UI bulls*#t you’ll almost always find, leaving you with only and exactly that which is needed. Navigation from year —> month —> day is easy and intuitive, and the syncing with any other calendars is well-worked out, with nearly instantaneous updating. I haven’t spotted a dropped event yet (which is more than I can say for Google’s own calendar app ... pulling from a Google calendar). Easy to parse a long week’s schedule, easy to add to it. It’s pretty fab.

Version History (13)▼
1.0.143/11/2025
1.0.1211/13/2024
1.0.119/21/2022
1.0.1010/16/2020
1.0.910/13/2020
1.0.812/30/2019
1.0.710/31/2019
1.0.69/20/2019
1.0.59/2/2019
1.0.48/28/2019
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇲🇿 MZ🇾🇪 YE🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇲 MM🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (3)▼
EnglishFrenchGerman
App Details▼

We wanted a focused, beautiful, and clear calendar experience. Something less that can be more inspiring to use daily. Meet Minimal Calendar. With i...

iOS App ID
1437198666
Content Rating
4+
Min OS
15.6
Size
5.5 MB
Publisher
Rationale Design LLC