Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AB Apps Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the vibe but coming in after iOS 26 has a couple distinct disadvantages, particularly in the new look of widgets having an unremovable/uncustomizable border that defeats the seamless look of the home screen. That, plus opening some apps automatically goes to a specific page (messages always goes to creating a new message rather than just opening your threads list; settings always goes into “Apps” directly into Dumbify’s allowed access). So there’s definitely some more annoying stuff than just the intentional barriers one wants to put in place via the app’s purpose itself. All that said, overall a helpful app for minimizing - and honestly, good for learning to build tolerance for exceedingly shallow frustrations lol
I appreciate how clean this looks, bit launching an app is not a very smooth experience. The app supports a handful of potential apps out of the box, but if you want to add an app that isn’t on there it can get somewhat technical (either url schemes or you make a shortcut). My biggest gripe is likely a limitation of iOS itself, but the widget doesn’t launch your desired app directly. It launches the app which then redirects you to the app (or sometimes it redirects you to a shortcut that redirects you to the app for another layer). You’re definitely choosing style over seamlessness with this compared to using a shortcut widget. I set this up so that it shows the home screen and wallpaper using a focus mode so I can quickly toggle between this and my unrestricted phone access. I highly recommend that for those who are on the fence, but I do seem to be stuck with the same app dock on my home screen (again, this is an iOS issue more than anything but i’m mentioning it since this app aims to essentially reskin iOS) Definitely worth the money and it seems to do everything it can but it does have its limitations. edit: I just realized that enabling “Reduce Motion” in accessibility gets rid of the animations when launching an app which makes the experience much smoother and also removes more distracting eyecandy on your phone!
I’ve been trying to dumbify my phone in fits and starts for a while now. I was in another fit and start a couple days ago. I tried one app I had read about but it was clunky to use and couldn’t find/link to simple apps that come with the iPhone. Found another and tried it and the process was convoluted and confusing. While trying to find out how to work it, I discovered Dumbify. It is heads and tails over anything else I’ve seen or tried. Simple, elegant user interface. In just two days, my phone use has already gone down. I asked a question on the Reddit post where I discovered the app, and the developer was quick to respond, which was awesome. A few (not all) of the iPhone native apps require going though Shortcuts (this is an Apple thing, not a Dumbify thing), and seeing that burst of color interrupt my calm minimalist phone drives me bonkers. It’s very quick and temporary, but come on, Apple!
Dumbify is a minimalist home screen launcher for iPhone. Dumbify helps you keep screen time down by keeping your home screen clean and clear of notifi...