Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mutual Of Omaha · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When trying to calculate by using the monthly premium and or the annual premium, it does not give you what the death benefit will be. It only goes to the next page and it says form selection with a drop-down and nothing populates. You have to use the death benefit amount then it will give you what the monthly premium will be. Can we please check on this as soon as possible? I really like the feature to just use what the monthly premium will be so it will calculate the death benefit.
It would be great if it can do multiple quotes at one time -Ex. $5k, 10k, 15k.
Irritating that it doesn’t seem to save age, gender, or smoker classification after quote is generated. Making it time consuming to generate multiple quotes. New interface is well appreciate and overall very nice, TUIAD.
Mutual of Omaha quoting application to be used by agents/producers only for the purpose of obtaining a quote for insurance.