Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rise Digital Media Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely awful at tracking the buses, I’ll be waiting at a stop for half an hour just for the bus to disappear off the app with no warning. Called up the information number today to ask what was going on and why the bus wasn’t serving ANY stops in my area for the lady to tell me there was a crane blocking the road and no buses could get in so they were just turning around. To which I asked her “why is this not reported on the app?” And she said “we don’t control the roads.” No but you control the app and you aren’t updating your customers!
The bus timetables are obtained in a website via the app. The bus locations bear little resemblance to where they actually are. He app seems to drop buses from the schedule once they’re late. Some buses are tracked and then disappear. The map shows buses with little arrows to denote their direction of travel, the arrows being too small to discern. The bus tracker and the bus services seem to give largely the same information. Overall, you’re left waiting for a bus that might or might not turn up with the app giving you a false sense of hope. Could do better…
I used the service for the first time today from the Scilly Isles to Guildford and back and it was very good. I was amazed that it managed to keep such good time, only a few minutes adrift, in spite of all the horrendous roadworks at the moment. I took off one star only because the bus tracker did get a bit stuck sometimes.
Buy and display a range of M-tickets, track live buses and stay up to date with service announcements through the app. Create an account, set up your...