Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Go-Ahead Group plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is a technical glitch in the App that makes it impossible to enter a password in the sign up page. You can type your email but when you move to the password area, clicking in the box does not bring up a keyboard but switches to some sort of “Strong Password” notice. This is without typing anything. And it’s impossible to remove this notice and get the blank Password box again. I had to back out of sign up altogether and try again. Tried 5 times and gave up.
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