Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The New Mexico State Fair · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sounds like a good idea. But just like the venue, it’s not well thought out and is ultimately useless.
some parts of the app seem up-to-date for 2023. Look for state fair information, you're out of luck. Go to fax and touch state fair and it gives you the dates for 2021! Useless
No data provided on schedule of rodeo events. For example, it reads “PRCA Rode Matinee Sunday September 19, 2021 4PM to 4PM.” Notice the “4PM to 4PM?” Makes no sense.
The Official New Mexico State Fair mobile app, is your one-stop guide to all the State Fair fun! Purchase admission tickets, find favorite food vendor...