Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IA Creative Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is awesome, you are also stopping world hunger as well, definitely recommend
This game is super cute, fun, and easy to get the hang of!! The fact that it also does good while you’re playing is even better
Normally I read a physical book in my spare moments or while I’m waiting in line, but this game is a guiltless excuse to download a phone game. I feel like a hero when I play it. It’s so relaxing and adorable! It’s also a great reward for kids in families that try to limit screen time. I can see it now. Mom: Hey Tommy, I see that you did all your chores for today. Tommy: Can I play the penguin game?!
A penguin riding a balloon collecting rice doesn't make much sense. But neither does global hunger. Run, jump and fly as far as you can, dodging obst...