Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rituals Cosmetics B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the app, it’s very practical and it looks fancy as well. The brand, the fact that I have been purchasing their products for the past 5 years now, says everything. I only Rituals products when it comes to skin care, I tried nearly every skin care for her product. My only remark is it would be great if there were points or so that one can collect by purchasing more and more, that way you feel special as a member and that you can use those points someday and get a free item of your choice. The gifts that one gets are similar to this concept, but the choice is still limited. I also would like them to start shipping their deodorants to the USA. I lived in Germany, and I used to buy them the whole time, they smell so good and they feel healthy. Now, I moved to the US, but unfortunately they don’t ship them here. Overall, this brand is amazing and I’ll always buy from it!
I first started using your products about 1 1/2 years ago and fell in love with them. They make my skin so soft and so aromatic that I can’t imagine not using them. The store u went to was closed and now I have to rely on buying online, which is ok but waiting for them to arrive us difficult. I will continue to use your products forever. Thank you so much. Oh I have given friends gifts and they have started using them too!
I don’t know if it’s just me or if I’m not doing something right but every time I order products to send as a gift, I input the recipient’s name, then my info for billing, but then after the order processes, my account changes to the recipient’s info! My name and address are gone and theirs is in its place. I have to reset it every time. I love giving Rituals to my family, and especially my coworkers as we are all working from home while also being mothers or maybe dealing with loneliness. Your products are a welcomed surprise and I want to keep gifting them, I just wish it was a one-step process. What am I not doing right or is it a glitch?
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