Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LandRAutoParksINC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using the app for about 3 months and 6 reservations during that time period. My conclusion is that the app is dysfunctional at best. 1. It will not enable me to create future reservations. 2. All past reservations show the same date and it is the date the user is actively on the app. Each time I open the app, the dates change to the current date. I am unable to view past reservations by the actual date of the reservation. This makes business expense reimbursement problematic. 3. The app will not show the current reservation. Every time I open the app to view my current reservation the app displays “You have no upcoming reservations.” 4. I am forced to make reservations via a computer (due to item 1) and I cannot manage active reservations (due to item 3). 5. The app will not show future reservations that have been booked.
The bugs range from annoying to impassable. Annoying? There’s a huge blue button on the home screen that invites me to “Make a reservation.” Tapped the button. Nothin’. Tapped the text. Nothin’. Tapped some other text. Still nothin’. Looked for anything else with the word reservation. Nothin’. OK, I get it that “Book now” at the bottom should get to the reservation bit, but don’t mislead me with a “make a reservation” button that doesn’t do anything, and don’t then switch terminology on the button that leads to reservation making. Just amateur UI design. Of course, that would be less bothersome if making a reservation actually worked. But when I select the date (a week from now) the app pops up a spinner to select the drop off time, but whatever time I select results in “Alert. Error in date time selection. Please try again.” I can’t select the date and time I plan to drop off my car. I can’t select a date and time that I don’t plan to drop off my car. Well, heck. I guess I can’t make a reservation. That’s something of a problem for a reservation app.
I love the app. It’s easy to make reservations, great to track shuttles, and provides immediate discounts. I wish the San Diego garage would make full use of the app. They wave customers in and hand them a slip of paper. Worse than that, in order to leave, you have to show a printout of the email you received when making the reservation. Why? I pay up front for the service when making the reservation. Then, the attendant won’t let me leave the garage without a physical printout even though I showed him the same information on the app. Frustrating.
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