Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗B Gilmore, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like the simplicity and it’s very easy to use, but the expenses really just don’t give a clear picture since there are so many more expenses that affect the calculation than are presented here. If more were includes this would be a 5!
I’m trying to use this for large multi family. So 120+. Thanks.
In order to truly run numbers on a property there is much more than just mortgage costs at stake. There are operating costs: maintenance, management, utilities, insurance, vacancy costs, taxes, capital expenditures, just to name a few. Most importantly there are going to need to be some other criteria as well such as closing costs, appreciation, depreciation with land value. After factoring all these items, your cash on cash and ROI will be about 1/4 of what this shows.
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