Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SMARTDUVET · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t work with Alexa, can’t set a timer for it to turn on or off Smart Duvet or remember any presets. It’s bare minimum app to have the device function. With a little focus here it wouldn’t take much to make it competitive. Clearly it’s not a focus for the company and I don’t expect them to change after 4yrs.
I have to unplug it and plug it back in every time I want to use the app cause it won’t connect right away. Why hasn’t this been fixed??
This app is horrible. There is little functionality built in. “Works with Alexa” is totally false. Can’t do a firmware update. They need to spend a little money to develop the app out more. Cool product, horrible execution.
The Smartduvet allows you to set your preferred temperature and bed making time directly from the app. You can also preheat or cool your bed ahead of...