Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Inter IKEA Systems B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The filtering and search of the products does not work. Also the categorisation of the products is not so granular as in the web page.
But unfortunately the Cyprus app and the website are made to waste your day. Just try to buy a bed! You go through pictures without ever knowing what’s the bed size. You have to press at least 3 times into a product before you can see that info. You don’t have an option to sort by size or when you are looking at a product, to change the size. Then you have yellow button if the product is not available to purchase and a blue button if is available. But guess what, after adding to basket, putting details about the delivery, even a blue button product can turn out to be unavailable and out stock. You see I had an interesting afternoon but I still don’t have a bed!
I’m putting 5 stars on principle. Giving the app a 1 star rating, as some have done, based on it not having an English language option in a country where the official languages are Greek and Turkish (last time I checked) is irrational. Sure, English would definitely be a welcome development, but that’s a suggestion, not an accusation. P. S. This is coming from a foreigner.
Τώρα η online εμπειρία ΙΚΕΑ γίνεται ακόμα καλύτερη με την εφαρμογή IKEA Cyprus. Η εφαρμογή IKEA Cyprus σας διευκολύνει με τη μοναδική λειτουργία scan...