Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lån & Spar Bank A/S · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Coming from Nordea’s excellent wallet app, I’m more than a little disappointed. We bought an apartment and therefore decided to go with lån & spar over Nordea (which we had been with for a couple years now) and this app alone is almost making us regret having picked L&S over Nordea. Things to improve: - a more modern and intuitive UI. This app unfortunately feels like it’s designed in the early 2010s and hasn’t been updated since. It does its job, but poorly and without instilling confidence. - better overview of expenses and income. Nordea’s wallet app breaks down your monthly expenses by categories and provides a great overview showing you spending habits and statistics (I.e. average amount spend on food or entertainment each month). This way you can quite easily adjust habits to save money. -too many clicks for simple overviews. Too often it feels like things are hidden behind menus that aren’t necessary instead of providing crucial info upfront There are other issues, but starting with the above ones would be a huge first step.
SÅDAN FÅR DU MOBILBANK: Inden du kan få mobilbank, skal du have en netbank-aftale hos os. Hvis du allerede har en netbank-aftale, kan du nøjes med a...