Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OTP Bank Nyrt. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At first glance, I was worried I wouldn’t be able to find anything in the new app, but it looks nice and is easy to use.
This app does not work with international phone numbers. It will prepend the Hungarian country prefix to the other country’s prefix making up an invalid phone number. This is especially frustrating as the bank had no problem entering an international phone number into their system years ago. The now deprecating mobile app also supports international phone numbers without an issue. A new phone number can only be registered by visiting the bank in person.
Since the old app with the English version is being deactivated next month. And there are many international students using this app. Most of us are not fluent enough in Hungarian to use the app. Will be very much appreciated if the changes of an English version can be made as soon as possible
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