Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗K&H Bank Zrt. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Coming as a US bank user, this application needs tremendous work for me to not hate opening it every time. Sure, it gets everything done but the point of a mobile app is convenient which it doesn’t provide much of. First, it takes about 4-5x as long to log in compared to US bank applications and twice as long as other European banks. With K&H it takes less time to log in through an internet browser than the app, defeating the purpose of this entire interface. There’s no option to change the amount of time after the app automatically logs you out and it’s quite short. I often times need to switch to a different app to transfer data and by the time I would come back to K&H, it logs me out. It’s seriously pretty dumb to use the app over their actual website. Another issue is the way it’s set up. I could really only describe it as a “brute” layout where again, it gets everything done, but in a very unfriendly way. Let me customize the home page and add functions I use most often to be most accessible to me. I want to see charts and graphs to help my budgeting and understand my finances not two-tone screens with numbers. Finally, using this app feels like it was designed by somebody who has no idea how a modern person would use a banking application. I can’t copy my own account number, I have to type it out number by number every time I want to give it to somebody. I frequently send money to the same people but I don’t have an option to do this with just 2-3 taps, it’s so ridiculously manual when it shouldn’t be. With my other bank, I send money by tapping on a contact with profile pictures and emojis. It’s personalized, easy to navigate and fun! I shouldn’t have to explain why these features increase satisfaction and efficiency to an app developer. K&H, figure it out because this app would’ve been unacceptable 4-5 years ago, let alone in 2022
At first the app didn’t work due to improper initial setup by the teller. Once I went back, a more experienced representative was able to pinpoint the issue and resolved it quickly.
Previously I was the client of another bank, few years ago I moved my account to K&H. After I installed the mobile app I was impressed, the user experience and the services cannot be compared, I really like this application, I use it in daily basis. P.S: In iPhone 6s, iOS 13.3.1 I cannot put a line break in the messages and after every space character the new word automatically begins with capital letter. Maybe it worth to check by the developer.
Your bank account can be just as easily available as your phone is! With K&H mobilbank application you can: - check your account balance - modify of...