Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kavin Dash · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved playing Zumba but the one I played was no longer available so I searched for another. Found this one downloaded it, played it several times and got instant annoyance. After round 1 I got an ad, the same ad over and over. It was a loud music ad and it would not let me get out of it no matter how long I waited. I had to completely close this app out and then start from the beginning again. I tried to get out of the ad n google asked why n I picked a reason that I’ve seen the ad numerous times and they said it wouldn’t be shown again but lo n behold the next time I finished round 1 there was that ad again. Deleting this stupid app n look for another.
I’m trying to get past this difficult level. There had been three times where I could have passed it but the bugs made it impossible. Two of the times I rewinded, and right before I could have finished, the whole sequence just started rushing forward at more than twice the speed. The third time I only had a few left but it went down the hole, so I chose to rewind, but the commercial was very long and apparently if you don’t click skip after a certain mark, the game starts again in the background, so I lose because I watched 10 too many seconds of the commercial. Why. People play games to relax. Such a buggy game makes me so angry it defeats the purpose of playing it.
One thing that bothers me is that when the balls are about to disappear down the tunnel and you clear our 3 or more between matching balls, it should snap back and pull the balls back from the brink, but it doesn’t. Down they go even though they cleared a spot and it should close. Also I’m on Level 245 but when I have to restart it hasn’t saved my progress. It has me on Level 167 and I have to scroll over all those in between to get back to where I should be.
Zumba Deluxe is a brand new and amazing puzzle game! Your target is to eliminate all the marbles, but don't let the chain reach the end. Survive four...
| Name | Price | Type |
|---|---|---|
| Get 35 Rubies | $0.99 | One-time |
| Get 100 Rubies | $1.99 | One-time |
| Green Dragon | $1.99 | One-time |
| Butterfly | $2.99 | One-time |
| Get 260 Rubies | $2.99 | One-time |
| Get 600 Rubies | $6.99 | One-time |
| Get 800 rubiess | $8.99 | One-time |
| Get 3800 rubies | $13.99 | One-time |