Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMJ Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the BMJ app and use it almost every day. It’s well thought out and works great except for one inexplicable flaw: the links open in the app instead of opening my browser. They take forever to load, and when they do there’s no browser functionality, so when I click a PMID, for example, I can’t start a merry chain of citation exploration without switching to my browser and relocating the article so that have the capacity to navigate, webclip, and use all a browser’s normal accoutrements. Apart from this one weird defect, it’s perfect.
I can’t access app despite paying a pretty penny for 2 months
Online, The BMJ is one of the world’s leading general medical journals for researchers, educators, clinicians and policy-makers. The BMJ is the house...
| Name | Price | Type |
|---|---|---|
| The BMJ (1 month) | $11.49 | Monthly |