Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMJ Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The fastest,most reliable clinical resource I’ve used. It delivers precise, evidence-based answers in seconds, even offline. Truly indispensable at the bedside.
This apps is easy to use and the contents are easy to follow. It helps to manage my patients. Thank you.
However, I got some problems: 1. The topics separated by tabs is great for fast consultation however when we need to do a whole-text read it gets quite annoying. It would be good to have a buttom to display all tabs in a single page so we can scroll the text instead of simply swipe. 2. The load could be faster. 3. There is no search for the calculators. Also, a "favorite" buttom would be nice to have so we can access our most-used calculators faster. Besides that, the app is quite functional!
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