Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scientific Games International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
North Dakota released the new lottery app today. I’m not sure that anyone coming from the previous app to this one could give an accurate assessment of it because this new version is a billion times better than the previous app. It’s difficult to find the words to convey just how awful that app was. This new version seems easy to use. Buying tickets was a breeze. The graphics are good, the buttons are responsive. I am just so happy to be done with the nightmare that came before this one.
This could be great with some updates! Someone said it was more like a website from 2005 and I would have to agree. Games like subway surfer and angry birds are better than this actual Money win/lost app. There’s no option to stay logged in so you have to log back in every time you want to do anything and you have to rely on an email to tell you if you won or not and there’s not really a way to see which numbers won unless you go to your email and check your numbers and then go into the app and check the winning numbers which is pretty ridiculous. The App itself appears to focus more on “rewards points” than the actual lotto tickets. Because of what this app is and how much money the ND Lottery brings in, you’d think they could pay someone with the capabilities of making this what it needs to be.
I have submitted weeks upon weeks of tickets, I was going to show my mother how cool the app was, because we could purchase our tickets through the app. And all of a sudden the app doesn’t want to open, what gives?! I don’t want to delete the app and risk losing all of my scanned points. Please help us get back into or at least do some maintenance to the app.
The ND Lottery Players Club mobile app makes playing the lottery even more fun, exciting, and convenient with all the possibilities at your fingertips...