Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NATOORA LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is poorly designed. There should be a profile page where user info can be edited easily. The confirmation when you place an order is super vague and I’m not sure if my delivery will even end up at the right place because it doesn’t specify the address when the order is confirmed. On top of that I can’t check what address they have on file for me. Very strange :( hopefully it gets to the right place but I can only guess and that’s not a great feeling.
In one order I had 3 veggies that were “local” (listed as from NY & PA) but the twist ties showed they were actually grown in SC & CA! This was not a one-off, it happened two weeks in a row. Upon review of old reviews I see this is not a new problem- even though I got a reply from them saying they were “working on it”. Frankly, this is just lazy or flagrantly false advertising, neither of which are acceptable. They contacted me and essentially said they prioritize other things in their growers than location (implying they didn’t care that their listings misrepresented the food)- never mind that my decision making about what I buy is based on *my* priorities, not theirs!
Natoora has made great improvements to the app which warrant the 5-star review. It is a lot easier to use than when they first started selling to the public and their products are beyond 5-star quality.
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