Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Key Benefit Administrators · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app looks and works like it was built in 2007. I’m sure that’s not the case, but it certainly has a VERY dated UI. KBA should hire some professional app developers to ground up rebuild this app because I’m not sure there’s any fixing the current UI.
After some early hiccups, it seems that you have worked the kinks out. The app is no longer crashing and now I don’t have to go to the website. This app has all the info I’m looking for.
I can log in, but after like 30 seconds of trying to explore the app and looking for information i downloaded the app for in the first place; it crashes. Which wouldn’t be so bad if it kept me logged in so i could resume my browsing. Instead i had to keep logging in wasting valuable seconds before it once again kicked me off. Hope you can figure out what’s up! :D
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