Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Otsego County Department of Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The idea of a public health app is great, esp in a pandemic but the execution is terrible. The ui is horrible and many of the buttons & functions don’t work. If they want to keep the app they should just restart from scratch. If they want the benefits of instant notifications they should just make a Twitter account.
Otsego County Department of Health Live healthier and download this app for very easy, quick access to all of the county's department of health inform...