Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fulton County Public Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is promoted in various places around the county as a way to stay in touch / up to date on all health related events and issues within our county. Using the app it looks like they have the ability to keep us informed in so many ways but none of them have been updated since July 2019 (9 Months ago). In its current state it seems to be just a glorified Facebook page. The only thing updated on it is the “news stream” and it’s just links to their Facebook posts. Kind of a bummer.
Fulton County Department of Health, download this app for quick access and up to date information about the County’s Department of Health. Access to...