Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗COUNTY OF BURLINGTON · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an amazing way to get info directly to residents without having to wade through the muck of social media. Bravo on a quick turnaround! I’d love to see other County departments included in future updates. It surprises me that federal and state resources are linked, but some county-run programs are not. Linking to the Library of Congress is wonderful, but if our tax dollars go toward funding the county library system shouldn’t that be mentioned too? Hope it is someday... What a great way to spread awareness of the vast resources Burlington County offers!
Burlington County NJ Department of Health provides this app as a resource for Burlington County citizens and businesses. Receive important alerts, and...