Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rose-Hulman Institute of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bad prof.. got a D+ in calc 1 and they made me retake it.. basically trash school major in business instead
The app and website are bad
As a student, I don’t particularly want notifications about what’s going on, I hear that from friends. That’s just how I plan to use it. However, I’d hoped that it would lead allow me to access banner web and schedule lookup, but I’m only redirected to Safari where I have to log in again. That’s the only reason I’ve ever used MyRH: to check changes to my schedule, my banner web info, and Moodle (which already has an app that semi-works). In-app browsing these sites where it already logs you in would be optimal for my use cases.
Get seamless mobile access to essential Rose-Hulman campus information and internal resources; timely notifications of campus news; and a directory an...