Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WISR FINANCE PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used to enjoy this app because it provided an easy way to track my credit scores from the two main credit score agencies in Australia - Equifax and Experian. Since the last update, Experian is no longer there. Since there was notification provided as to why it’s now gone, and I couldn’t find information on their website about it being removed (or ever having existed, despite it being in the app for many years) I reached out to customer support to ask. I was provided with the generic “we’ve removed Wisr’s Experian credit scores to simplify your experience. You’ll now only see your Equifax credit score, making it easier to understand where you stand.” Sorry Wisr, I found it easier to understand where I stood with both credit scores available, and it wasn’t exactly a complicated experience having both scores there, did anyone actually ask for their experience to be simpler? Experian probably charged too much to access their data, or changed their policies or something, the least Wisr could do is be honest about why they’ve removed a feature that was there for a very long time.
They claim to use your credit score to provide offers. Even suggesting credit lines based on your scores. You think, great I’ll do it this way because I’ll save some money in the next few years. First they don’t respond, then they mark it on your credit report, then they decline and the excuse is they look at serviceability. The loan servicing is lower than the credit card repayments - how can one not be affordable , but the other is? They capture a lot of info and provide you with nothing. Clearscore is a much better alternative. Also if you link your accounts through their service when applying for finance through them, they access your accounts multiple times - unnecessary. Over a period of a week they caused me to have to change my password 3 times and flagged my account with my bank.
Great easy to use and know where you are I pay extra weekly so it’s great to keep an eye on Offers great financial help and assistance as well as credit score check Can’t fault it highly recommend
Take control of your finances with Wisr! Track your credit score, manage loans, protect your data, and get smart money tips - all in one app. Power...