Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You send me notifications that there are severe weather warnings and then to educate myself I open your app and am bombarded by ads. Like I get making ad revenue but how about ease up when you declare an emergency. I have to watch one ad to see the map and if I click the map WHOOPS another ad. No idea what the weathers gonna be like in 10 min but I know something’s coming…
I certainly do like the app, but the delay in opening due to the app advertising splash screen needs to be shorter.
It’s hard to read the daily temperatures when the background is dark and the temperatures are in the color of blue. Need better contrast. Thanks
The WTAP Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution availabl...