Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I live in Raleigh, but we come to Eastern North Carolina frequently. So I have WITN on my phone. I love their weather forecast. It not only tells me what’s happening on the East Coast but it also tells me what’s happening in Raleigh and everything east of Raleigh. I also love that it notifies me when there is a weather alert here or in the East Coast. It’s just a great website.
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The WITN Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution availabl...