Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Town of Chapel Hill · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The most annoying thing about this app is that the reporting is the only useful feature and it’s seriously flawed. The default pictures for an iPhoneX are too large so the app won’t let you report problems with pictures. It has not worked since day 0 and despite reporting it multiple times nothing happens so here is my review. The town seems to “report the appropriate party” then nothing happens and they list a phone number to call. That is not useful, if you want us “the citizens” to use the app you should require he government and staff use it as well and fix the problems such as picture uploading. It’s easier just to tweet the town or email the town then use the app.
Chapel Hill Connect makes connecting with the Town of Chapel Hill easier than ever. You can quickly report non-emergency issues (such as potholes, gra...