Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Casey Pollock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just because something's an acronym and it … looks funny? doesn't mean you turn it into the possessive form of the thing. Apostrophes (not "apostrophe's") have rules. You (not "u") can't (is the same as "cannot") just stick them in wherever you feel like it, particularly when you're (not "your") not writing about something the UFO owns. UFO window? Have at it: the UFO's window. 20 of those things landed? 20 UFOs landed. I don't know. When someone writes and publishes something I expect a bare minimum of attention and care be it the functionality of the app or the description. You're negligent here so your app is probably equally a mess. I guess I didn't have the courage to wade into this earlier. You all swore it would be better after a big update, but is it?
Confusing and frustrating. Don’t do it. I wasted a dollar.
Includes a powerful augmented reality camera app, and a UFO themed sticker pack for iMessage and FaceTime! - Tap anywhere to place a UFO in the real...