Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ticket Plus Puerto Rico Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
WOW what a TERRIBLE app. Should be removed from the store. To register a phone number, email, and password are needed, normal right? WRONG!!!!! The application does not establish nor details the format of neither the phone number or the password restrictions, therefore if you add dashes to a phone number a null error shows up, but guess what! The application registers the email as having an account, when you try to log in or reset the password, you can’t because you never get the verification email required to complete the account set up, it says can’t log in account has not been verified. Ok, used a different email, did no add a character to the email so got a null error again, changed the password and now it says I can’t change it because the account already exists…. Try to log in and I am back in the loop of the unverified account.
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