Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smart Health Clubs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty comprehensive app. Only thing I feel is missing is the ability to see/manage guest passes for the pool and gym within the app. Would be nice to be able to purchase guest passes on the app and see a tally of how many you have, instead of having to go to the front desk for this.
The check box is virtually invisible when you go to book a reservation. It would be great if the outline of the box was an orange or purple color so people notice cirrus’s being “stuck” on Continue. Also, the SunBeds are the moment! Great addition. I did notice a guest (I assume from the day prior loft glitter makeup or sunscreen all over the upholstery, may be best to add that to a cleanup checklist to make sure to spot clean to maintain the new wonderful addition to the pool. Thank you!
Going to VIDA can be addictive. Classes can be quite challenging (which is what you want), but also fun, with personable and approachable instructors. I’d like some straight weightlifting classes at mid-day, which currently aren’t offered (due to a sports injury, I avoid the typical jumping around that usually gets combined with weights), but other than that I’m 100% pleased.
VIDA Fitness is Washington DC’s premiere gym, featuring state-of-the art equipment, studio-style classes, experienced trainers and dietitians with a m...