Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Urban Adventures Companies, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The SweatBox app is so much nicer to use than the Vida Fitness app, and it actually looks like it was developed this decade. That being said, there are some drawbacks to the new app. There is no Add to Device Calendar functionality in this app, which was super helpful for keeping track of the classes I had scheduled. Also the spot picker needs some work: icons and colors are out of alignment, and the icons are pretty small to tap. All in all a nice upgrade from the previous app, but it just needs some tweaks to make it better.
SweatBox is a high-intensity interval training workout that leverages data-driven technologies to help clients build muscle, improve cardiovascular en...