Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brooklyn Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find after I search for a book I’m not able to check it out. Because I ‘m using larger text on my phone it over fills the screen and the button to check out is at the bottom of the screen and does not respond to being pressed. I checked this out by reducing my text size and that fixed the problem. Otherwise I think the app works well.
My family and I are frequent library goers. I love that I can manage holds, renew books, browse the catalogs, and pull up my library card from anywhere. It’s a seamless app, my only disappointment is that there is no way to access my profile’s book lists or bookshelf like I can on my computer browser. I use these features all the time to organize which books I want to read later, what books my kids enjoyed so I remember them for another time, and what books I found useful for different topics. But these features aren’t available on the app. So I have to make a note on my phone and do it on my computer. Would give the app 5 stars if they just updated this one thing.
Since downloading this app, anytime someone at a party recommends a book to me, I pull it up, search for the book, and place a hold right there. Also, when I’m at the library, it’s helpful to have the call number available on my phone, instead of having to run back and forth from the catalog computers with a tiny slip of paper, the coolest feature, though, is the mobile checkout, where you can scan a book with your phone to check it out to yourself 😱 thanks BPL!
With the BPL app, you can access Brooklyn Public Library at any time! Search our catalog, place holds, pay fines or renew your materials, find your lo...