Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗com.ftni · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The amount keeps defaulting to .01…. Massive issue
Could use some polishing up! TINY tiny check box for selecting invoices, causes lots of back and forth. So many do overs as the app is difficult to convince to accept pictures of checks for deposit. (iPhone X does a beautiful job with photos) Major time waste. Often have to try again another day.
What is it? The solution allows corporate users to electronically deposit their customer’s check images as well as initiate customer ACH and credit ca...