Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zoho Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Zoho has brought almost every feature from their custom backstage website to this amazing app. As an exhibitor to have a scanner for badge QR codes and our own special pages visible within the app are so helpful, including all the networking features they offer as well. I also like that one gets access to the gamification features inside the app. Great job Zoho, I look forward to seeing how this app matures. Keep up the great work.
This service/app hasn’t arrived yet. It took me several minutes to finally figure out that having the browsers that Zohobackstage recommend isn’t enough on a mobile device. You have to get their app. But, you you get the app only to find out it doesn’t work with the event you are attending and that you just missed 10 minutes of the presentation just trying in vain to make it work. I’m sure it feels cool to have an app, but sometimes it is a complete waste of time and other resources. Zohobackstage should just make their service work in a mobile browser. There is hella precedent for this. And there is no compelling reason not to.
This is the most ridiculous app and is not user friendly. It has been such a waste of time and frustrating trying to watch a conference. I had to go in through a computer. It simply is terrible!
Zoho's Backstage mobile app ensures that attending an event is no longer just an exercise, but an experience to be remembered. Get event information,...