Mr. Money Mustache

Truegem, LLC · iOS

Mr. Money Mustache

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Mr. Money Mustache screenshot 1Mr. Money Mustache screenshot 2Mr. Money Mustache screenshot 3Mr. Money Mustache screenshot 4Mr. Money Mustache screenshot 5Mr. Money Mustache screenshot 6Mr. Money Mustache screenshot 7Mr. Money Mustache screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Mr. Money Mustache Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 (137)

Rating Distribution

4.8
★★★★★
137 reviews
5
3%
4
1%
3
1%
2
4%
1
91%

Top Countries

🇺🇸 US🇨🇦 CA🇦🇺 AU
Reviews (3)
★★★★★scootteddy8/14/2019
Love the app. Would love one extra feature..

It would be great to have a feature where we can highlight phrases and our “notes” that have been highlighted are out in a special place within the app. Some things have really resonated with me and I want to be able to read those words specifically as reminders instead of having to read an entire post again. If that would be possible, I would be so excited. So far, I’ve been highlighting within the app, and posting to “notes” on my phone, but even trying to highlight or “select” on my phone is difficult through the app because the selected words do not show as highlighted in grey or whatever like they would be when selecting text on a regular webpage. Thanks everyone!

★★★★★Turrican8883/31/2019
Excellent tools help you learn the MMM way

The MMM site is a treasure trove of sound advice on habits to navigate the pitfalls of a consumerist society that would have us buy things we don’t need, with money we don’t have. However, it can be hard to take it all in which is why this app, with the recent addition of two tools to guide you through each step (paired with related articles) is so darn excellent. I’ve always recommended MMM to anyone questioning the status quo but the tools in this app make this the better/more practical option. While it is US centric the general principles are applicable anywhere so share this app instead of another meme and be remembered as the friend that introduced Mr Money Moustache

★★★★★nholaday3/4/2019
Great app, some ads are antithetical to MMM philosophies

Edit: Thanks for the thoughtful response. Knowing the background about this app certainly changes how I feel about it, I'm editing my review. I honestly think it's a very well developed app and got a lot of value from it the past couple months. It might be worth it for other readers to see your comments somewhere in the app. Would love to see it maintained for a long time. --- I had this app at 5 stars but with the addition of the ads it really brings the credibility of the content down. I will just quote an article and its accompanying ad: "car spending is the first and foremost thing standing between the struggling masses and Mustachian Freedom and Riches. That means YOU!" Ad directly underneath: Only 2 Days left, Tap for offers - Toyota There is a paid version with no ads but again it feels contradictory to spend $10/year on an app after I biked through the rain by MMM's suggestion to save $1.50 in gas, and finished reading "A millionaire is made Ten Bucks at a time" I really preferred the previous model where MMM provides links to things he supports (like the low flow shower head, which I bought)

Version History (21)
1.2210/17/2023
1.219/6/2022
1.209/3/2022
1.192/19/2021
1.182/2/2021
1.1711/11/2020
1.168/20/2020
1.158/14/2020
1.145/30/2020
1.135/22/2020
Available In (53 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇧🇪 Belgium🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇭🇷 Croatia🇩🇰 Denmark🇪🇨 EC🇫🇮 Finland🇬🇷 Greece🇬🇹 GT🇭🇺 Hungary🇮🇳 India🇮🇪 Ireland🇮🇱 Israel🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇴 Norway🇴🇲 OM🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇿🇦 South Africa🇪🇸 Spain🇸🇪 Sweden🇨🇭 Switzerland🇹🇭 Thailand🇦🇹 Austria🇨🇴 Colombia🇷🇴 Romania🇨🇿 Czech Republic🇦🇪 UAE🇭🇰 Hong Kong🇸🇦 Saudi Arabia🇵🇪 Peru🇱🇹 Lithuania🇰🇷 South Korea🇪🇪 Estonia🇸🇰 Slovakia🇯🇵 Japan🇲🇾 Malaysia🇸🇬 Singapore🇱🇺 LU🇷🇸 RS🇰🇪 Kenya🇻🇳 Vietnam
Supported Languages (1)
English
App Details

The Mr. Money Mustache app includes many Financial Independence blogs bringing a variety of perspectives. Mr. Money Mustache brings a snarky, no-nonse...

iOS App ID
1323947970
Content Rating
13+
Min OS
12.0
Size
56.3 MB
In-App Purchases
Yes
Publisher
Truegem, LLC
Un

In-App Purchases (1)

NamePriceType
MMM App Supporter Yearly$9.99Yearly