Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gregory Drake Wilson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Am a pediatric nephrologist and use this multiple times a week. Clear and easy to work with, not cluttered. Have recommended to many trainees as an easy resource. So glad the new guidelines got rid of the height percentiles - so much easier to work with! And the baby capybara is a bonus to make me smile every time I open the app.
I was hoping this would be more helpful. I’m an RN, and my son suffered a hypertensive stroke at age 5. I wanted a place to not only see percentiles but also record his BP’s in one place (& not have to change the age and height with each login). I also wanted to see my 12-yr old’s norms, but at 66-67” tall, it doesn’t allow me to do that.
Easy to use. Great app for all clinicians in pediatric field.
The latest guidelines for child and adolescent high blood pressure are difficult to parse in their table form. Now, with three clicks, you can get you...