Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vitaliy Konovalov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I used Gemini AI to help me find a Vision Board app that had some guidance with a questionnaire for assistance in the creation of my vision board. It recommended this app and it’s paid version of the Feng Shui 9. After purchasing, I realized that the app only gave me access to all 9 categories without any assistance whatsoever. It was disappointing. I’m sure it works fine for those only needing access to a board that has the 9 categories (career, health, family, etc.) but If you are looking for guidance to help generate your vision board, this app is not it.
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Focusing on yourself with no distractions and positive mindset is vital for achieving your goals and mental wellbeing. But in times of modern technolo...
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