Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maintstar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to work quite nicely and I used it with good results. But now I can’t even log in to it because it has become incompatible with my password manager. It won’t even let me paste my password into the login.
This app was recommended to me by the selectman in the town I live in. I created an account and all the while it displayed a busy indicator. When I logged in it just continuously says "Synchronizing" and, even after specifying my town during the registration process, it wants me to select it again when I log in. The app hasn't been updated in 5 years, which clearly shows how much the developers care i.e. they don't.
I opened a claim for a creek that has become a dump site and they come back saying not their problem and for me to contact the city. I thought we were all supposed to work together and do our part but these people are too lazy to forward complaints to the right department or even provide a link or a phone number.
Mobile Citizen is a specialized MaintStar Work Request application. The application allows users to create requests for problems. For example, reporti...