Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As long as you can get through the beginning levels without deleting the app you will find it fun and challenging. There is a bug on level 19 that doesn't fill in the yellow stars after completed with a perfect score.
Only on level two but it’s gonna be tricky if the speed picks up. Fun game.
Like the game, but the levels won’t unlock or move to the next “world” like it looks like it’s supposed to in the App Store. I thought maybe I had to finish them all in one go, so I did but still nothing happens. Can only start on level one no matter what. *just deleted and re-downloaded, seems to be working correctly now
Gwakkamole is a game designed to train inhibitory control, a subskill of executive functions. Inhibitory control involves being able to control one’s...