Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eptura, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a poster e child for the importance of hiring UX designers. To book the desk I sit at Every Single Day, I need to tap at least 10 times after opening the app, with pauses between some so I have to wait. It’s not that it takes all that long; I can do it while riding the elevator, it’s just so annoying that most people have given up, so there are conflicts between those who got in early and those who reserved the desk earlier. If you’re a business: don’t buy this. It will cause employee stress and conflict.
The app generally works for me. I updated my review because they fixed the problem they were having for one day where the app and website were out of commission. Otherwise I haven’t had issues with it and it seems intuitive.
After reinstalled twice the app Still crashing before going to the desk selection screen.
Give your employees a powerful, user friendly mobile app to help them get the most out of their workplace.