Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Northeastern University Information Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Is it possible to add ESPN as an app/service to test? I should be able to see sports in 480p, regardless of how much bandwidth I’ve used but, after I stream for several minutes I can see my bandwidth become reduced to less than .5Mbs. Verizon says it’s their “network management”... and they make sure to correct me when I say they are “throttling”. 🙄 They can’t say it’s due to high use age in an area because it happens ALL THE TIME.
I like the idea of being able to know when my data is possibly being throttled but the only way to actually do anything about is to go and file a complaint to the FCC. Maybe add a button to file a complaint along with the information to go with the complaint???
It doesn’t always work. But I believe it’s due to the unanticipated heavy traffic after publicity they got when Apple refused to accept the wehe app initially. It’s working better now after I think they updated server to handle more traffic. But it’s an excellent concept, I just hope they add more apps to tests. But thank you to everyone involved because it’s a very important project to track net neutrality abusers like Facebook, google, Verizon, Comcast, AT&T, Charter / Spectrum, LinkedIn, etc
Wehe is an app that runs tests against your network and analyzes the results to let you know if your network provider is restricting or prioritizing t...