Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ganghaus Verlag KG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whilst the content of the magazine is great. The app and sign up procedure leaves a lot to be desired. Signing up cannot be done in app (as far as I could determine), not the end of the world, signing up online was relatively straightforward. However, instead of being given a log in and immediate access as with other magazine apps, such as The Economist, you have to wait a couple of days to receive an unlock code, which also prompts you to create a secondary log in for the magazine content. Two separate log ins for the same content, so far so clunky. Once in the app you seemingly have to enter your unlock code for every single issue you want to read, instead of it being universally unlocked with one entry of the unlock code. Even following this, the app refuses to download the other issue I want to read, after clicking ‘read issue’ it simply takes me back to the last issue I was reading. Truly a shame that this app and sign up procedure lets down the hard work they put into producing the content.
Difficult to purchase digital content. Have given up.
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