Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A reporter tells us viewers that cameras will be put in locations near the drug users. They go on to say that the drug dealers show how they will be getting filmed. That’s stupid!
The app was amazing prior to the new update. It was fine even after the previous update even though the radar for the weather was terrible. Now I hate the new layout for the news and the daily weather and radar are both gone. This app is now useless.
Don’t like the update, the old version of the app was easier to navigate and to check throughout the day. Livestreams were easier to access. Will be using app less now and will consider getting news elsewhere.
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