Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anthony Garcia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I’m giving more stars than I should for the app because I love the show. My local radio station doesn’t play enough of the show and I hate their music so I downloaded the app for my commute. It works 50% of the time. When it works it’s great, but it often shuts down for no reason and it takes a long time to get started. One of the forced ads in the beginning leaves no way to exit so if that one comes up I have to close and start the process again. Recently the app completely stopped working and says it can’t connect to network, so I deleted and redownloaded, we’ll see if it works for my drive this morning.
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Stay connected with your friends Bob and Sheri. They're a nationally syndicated show heard from Maine to Alaska. Missed something on the show? Can't f...