Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christophe Baranger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The directions are extremely poor. Actually, they don’t exist. Match identical tiles, not very good directions, a lot of information missing. What is the purpose of “the number of matches”? What is the purpose of the arrows at the top of the boards on each side? Is a game winnable? Can you shuffle remaining tiles at any point?
Mahjong Extreme is a tile-based game that originated in China during the Qing dynasty. Mahjong Extreme is the Deluxe edition of this ancient chinese...