Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Ostler · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app, paid money… does not work. Can’t get past the screen prints for tank sizes. You are stuck on the “take a picture” section and won’t let you move forward.
I think you should add more customization like being able to add fish and coral.
Neat concept. Missing ability to manually translate the tank in x, y and z coordinates. Virtual Buttons to do this would be nice vs dragging the model. Rotation is there but does little good if the app doesn’t place it the correct spot at the start.
Stop guessing. Start planning. See your dream tank before you buy. Ever walked into a fish store, fallen in love with a 125-gallon reef setup, then r...