Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Home Builders Association of Greater Grand Rapids · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Several of the pins on the map route to incorrect addresses; homes that are not in the Parade of Homes. Also, looking at the pins on the map, I feel the colors are confusing. The color of sold homes and LMCU locations is almost the same. This app was helpful for purchasing tickets, but not much else.
The HBA Parade of Homes is an almost 60-year-tradition that has showcased the best in new home construction, renovation, and everything for your home...