Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NoviHome · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a very good design for a customer facing app for your buyers. They are also constantly updating and improving the product!
Hi, since the last update, I am not getting notified that there are updates in your app.
It was so nice to have all the info on my phone rather than getting a bunch of papers and brochures. They sent us pictures and videos during the whole process of building our new home, so we were always up to date.
Relive your NoviHome experience at home or on the go. As a homebuyer, keep your home options top-of-mind with personalized educational and marketing m...